Why do most articles not have the name of the logo designer? Then, on every section, the logos are grouped by the parent company (e.g., National Amusements owns Paramount Global), so those logos will be under the banner 'National Amusements'). Why is this wiki grouped by the method of transmission of the logo and not, for example, by colors or shapes?ĪVID is grouped in general by the type of transmission of the logo, if it was designed to be broadcast on TV or displayed on cinema. What kind of 'logos', or audiovisual identity does AVID preserve?ĪVID is a collaborative database that archives on-screen logos, vanity cards, idents, bumpers, and other related media such as warning screens, bootscreens and trailer snipes. Evamy points that 'It can be a new name and slogan, the development of a new 'brand architecture', a number of visual and corporate brands (.)'. In fact, a logo is defined as: a 'unitary typographic element'. Otherwise, a logo can also be a combination of pictorial elements, like HBO or 3M. Most people consider logos to be symbols containing any type of abstract or pictorial meaning, like the paramountain or Walt Disney's castle. They're identity marks designed to be easily recognized. By raising the bar, this wonderful resource will make better designers of all of us.According to Michael Evamy's 'Logo', a logo is one of the most powerful resources which brands have to attract attention from a global public rushed lives. 'The next time you are tempted to design a logo, take a look at this book. The must-have book for any graphic designer, student or type fanatic in a fully revised, updated edition. This is a complete, taxonomical guide to the history, development, and style of identity design. All logos are active and include household names like Disney, Apple, and Starbucks next to lesser known designs giving a comprehensive snapshot of the full scope of logo design. This compelling compendium takes the reader on a journey showing how each form has evolved through history. The logos are from a diverse range of companies and includes design masters such as Paul Rand and Saul Bass alongside some of the most exciting work from contemporary designers. All the logos are grouped into visual categories such as crosses, stars, crowns, animals and people, and are shown in black and white to further emphasise the visual form. The book contains a vast visual collection of over 1,600 symbols and logotypes, including 300 brand new logos. Logo is now getting a revamp with the addition of over 300 new logos in this fully revised and updated edition. This bestselling branding bible has provided graphic designers with an indispensable reference source for over a decade. To be great, it should do those things better than the rest.' - Michael Evamy

'A logo should be distinctive, memorable and clear.

Logo michael evamy